Valentine’s Day–it’s the Super Bowl of Love, but I prefer the regular season.

This morning I went to Shoprite to pick up strawberries for my son’s Valentine’s Day party. I thought I would be in and out of the store because I can usually find them  as soon as I enter the store. Instead it took me awhile to find them because they were replaced by roses and flower arrangements. Isn’t it funny that groceries stores and even gas stations have joined Hallmark, to prepare for this one event?

On average, Americans are spending $126 on their significant other according to the National Retail Federation. Another important issue is that after Valentine’s Day is a peak season for break-ups. The major reason is the build up of the perfect gift usually never really materializes.

What if we just focused on celebrating and honoring our significant others throughout the year, instead of one day. Would it take the pressure off you trying to find that perfect gift?

Here are some regular season gifts that you can give your spouse.

For the Men:

  1. Be creative when you express your love both in words and actions.
  2. Focus on what he is doing right.
  3. Take notice for what he has done for you and your family
  4. Show your love through actions he will appreciate.
  5. Instead of bragging about his gift, brag about him as a gift.

For the Ladies:

  1. Express to her that you need and value her.
  2. Keep her trust.
  3. Surprise her with what she would want done before she asks
  4. Compliment her for the giftedness you see in her. Be specific!
  5. Show and tell her she matters more than any gift you could buy.

Now what will you do to show your spouse you love and honor them besides a gift.

No matter what you do, I hope you have a happy and enjoyable Valentine’s Day.

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Keith has over a decade of experience in the field, counseling and coaching individuals, couples, teens and their parents to help them improve their relationships and their ability to achieve their personal goals. For the past seven years Keith has developed specific programs to help teens and their families achieve success in all facets of their lives that may have eluded them in the past. Academics, relationships, athletics, college preparation and applications, goal setting and developing specific plans are areas where working with Keith as a Coach can help young people set the patterns that promise a brilliant future. He works with couples to help them achieve the kind of relationship they envisioned when they first made their commitment to each other. Strengthening communication and revitalizing their understanding and empathy for each other helps couples regain the romance and closeness they long for – even in their everyday “real” world. Having a coach is like having a GPS for life. Keith can help you get a realistic picture of where you are and focus on the best path forward toward your goals. Unlike counseling, coaching focuses on the future, not the past.

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